Marketing Specialist Job - Confidential Company, Canada

Drive brand awareness and digital marketing campaigns

Explore opportunities in Canadian Marketing & Advertising

Overview

A dynamic Canadian company is hiring a results-driven **Marketing Specialist** to join its marketing and communications team. This role focuses on brand awareness, digital marketing campaigns, content creation, and marketing analytics. Ideal for candidates with a creative mindset and strong digital strategy background.

Job Title: Marketing Specialist

Company: Confidential (e.g., Shopify, Telus, Sun Life, Canadian Tire, etc.)

Location: Toronto / Vancouver / Montreal / Remote, Canada

Job Type: Full-Time, Permanent

Salary Range: CAD $60,000 – $85,000 per year

Industry: Marketing / Advertising / Technology / Retail

Remote Option: Yes (Remote or Hybrid)

Key Responsibilities

  • Plan, execute, and optimize digital marketing campaigns across platforms (Google Ads, Meta, LinkedIn, etc.).
  • Manage SEO, SEM, email marketing, and paid media strategies.
  • Create engaging content for websites, blogs, newsletters, and social media.
  • Collaborate with design, product, and sales teams to ensure brand consistency.
  • Analyze marketing performance using tools like Google Analytics, HubSpot, or SEMrush.
  • Monitor KPIs and prepare monthly marketing reports.
  • Support brand positioning and go-to-market strategies.

Required Skills and Qualifications

Essential Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2+ years of experience in a marketing or digital strategy role.
  • Proficiency in tools like Google Ads, Google Analytics, Meta Ads Manager, and email automation tools.
  • Strong copywriting and editing skills.
  • Ability to manage multiple campaigns simultaneously.
  • Data-driven mindset with good presentation and reporting skills.
  • Team player with excellent communication and collaboration abilities.

Preferred (Bonus) Qualifications

  • Certification in Google Ads, HubSpot, or Hootsuite.
  • Experience with CRM systems like Salesforce or HubSpot.
  • Knowledge of basic HTML/CSS for email and landing page edits.
  • Familiarity with Canva, Adobe Creative Suite, or Figma for graphic tasks.
  • Bilingual in English and French (for national campaigns).

Application Process

  1. Visit the company’s official careers page or search on LinkedIn Jobs.
  2. Prepare your resume and a portfolio or campaign samples.
  3. Submit the online application along with a short marketing brief (if requested).
  4. Attend virtual interview rounds focused on marketing strategy and tools.
  5. Provide references or certificates if shortlisted.

Documents Required

  • Resume (PDF or DOC)
  • Cover letter (tailored for marketing roles)
  • Portfolio with campaign examples or content samples
  • Educational certificates (Bachelor's degree or above)
  • Certifications (Google Ads, HubSpot, etc.) – if applicable
  • Government-issued ID (for verification at final stage)